Content marketing platform
Supporting the entire content and campaign lifecycle — from planning and creation, to storage, distribution and analysis — you never have to leave the platform
Keep track of all your marketing assets in a centralized repository, enabling content reuse of brand-approved assets.
Publish finalized content to downstream channels with just a few clicks, thanks to integrations with CMS's, social platforms, sales tools and more.
Find out what works, and what doesn't: Measure success with robust content analytics and operational efficiency metrics, and make tweaks accordingly.
Plan campaigns to the last detail with shared briefs and campaign-level task management
Plan campaigns to the last detail with shared briefs and campaign-level task management, and robust calendars that give visibility into current and upcoming marketing activities. Have one-off requests that may (or may not) fit into your plan? Intake, manage and prioritize requests so that nothing falls through the cracks.
Create and collaborate on all your content in the same place you ideate: Assign workflow steps for faster content creation and approval. Leave annotations, comments and @ mentions directly within the rich-text editors, and supplement content production with cutting-edge features like AI-generated text and images and SEO suggestions.
Keep track of all your marketing assets in a centralized repository, enabling easy reuse of brand-approved assets.
As an organization that is process-heavy, our team greatly appreciated the ability to track asset history and the ease of ensuring compliance for each version.
Patrick BarkSr. Marketing Coordinator, Safran
Publish finalized content to downstream channels with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools and more.
Collaboration was happening over email, but now we’re able to streamline the process and automate how we push content to our CMS, social channels and more.
Marianne GoguillonSVP of Global Digital Marketing, Sodexo
Stay data-driven with the ability to track, measure and analyze content performance with engagement reporting, and gain insight into which pieces of content have a tangible impact on business with ROI Analytics. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more.
We’re recognized as a 6x leading content marketing platform.
We knew we needed a platform that would be able to support us in both the short and long-term. Specifically, we needed a solution that would allow us to drive global brand consistency, measure our work, and, most importantly, prove its impact. We needed to take everything one step further. So we brought in Optimizely.
Cassandra BrillGlobal Head of Digital, SFI Health
Our business case for [Optimizely] expects more than a 200% ROI in the first year, largely related to saving time that was wasted creating content, elimination of unnecessary meetings, and back-and-forths on ‘Where is the content?’ or ‘When will the campaign launch?’
Allison StagnittiDirector of Demand Gen and ABM, JW Player
