Deliver modern, relevant commerce experiences your customers will love 

Driving sales and customer loyalty has never been more important. Our suite of commerce products gives your team the flexibility to launch, scale and manage your business, your way. 

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Drive your business forward and accelerate revenue

The right capabilities out of the box and the flexible commerce solutions to take you to the next level. Bring systems together, streamline processes and empower marketers, merchandisers and IT pros to do their thing.

Configured Commerce

Digital commerce solutions built for the people of B2B

Transform manufacturing, distribution and wholesale with Configured Commerce. Get started fast with the capabilities you need already built in and ready to go out-of-the-box.

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Customized Commerce

Advanced commerce solutions to meet any need

Build and extend the commerce platform to meet your needs and unlock your potential with Customized Commerce - a comprehensive and flexible platform.



Product Information Management

Manage more. Import and customize effortlessly.

No matter the size of your inventory, you have the tools to manage it all. Customize governance and create the properties with templates and mapping logic. 

Product Recommendations

Let technology do the heavy lifting for you.

Make every touchpoint count and grow with your customers. Automatic tagging across your entire catalog delivers recommended next best products to the right audiences at the right time.

Mobile Commerce

Get your brand into users' hands. 

Deploy a fully functional and branded mobile app so users can access product anytime, anywhere, without question. Further, customize every facet of your app with the Mobile Commerce SDK.

Digital self-service

Give customers what they want, whenever they want it, including the self-service functionality to create, edit and view orders and order history. 

Multichannel commerce

Be where the buyer is. Acquire new customers and launch new channels for growth. Offer modern mobile experiences that put the power at your customer’s fingertips.

Product management

Gain a holistic view of digital sales to understand how quickly inventory is selling online and product sales trends to drive relevant promotions and increase sales.

Localization & personalization

Build a better buying experience with easily-customizable commerce logic to go global while personalizing the UX with recommendations, custom pricing and more.

AI for commerce

Increase revenue, productivity and customer engagement with relevant analytics and bespoke data science that trains to your brand.

Composable platform

Leverage modular and API-driven commerce that simplifies business complexity. Deploy, extend and scale the system according to company needs with prebuilt integrations with leading ERPs, payment systems and more.

Top 5 reasons why customers love Optimizely

  1. Effortlessly manage the buying experience  

    Provide a friction-free experience, unified in a single interface, and manage the entire order lifecycle with Optimizely's unrivaled commerce capabilities to save significant amounts of time, cost and effort.  

  2. Make everyone more efficient 

    Optimizely seamlessly integrates with your PIM, CRM, ERP, e-procurement systems, marketplaces and other third-party services as standard. So you can streamline your operations and create a smooth and intuitive buying experience for every customer across every channel. 

  3. Grow your business your way 

    From configured solutions built for B2B manufacturing and distribution to breakthrough customizations for B2C brands looking to standout in new ways, Optimizely is here to support your business as you launch in new markets, open up new channels, and accelerate revenue. 

  4. All your content and commerce in one place 

    Uplevel your content marketing strategy and give your brand a boost with content-driven commerce. Optimizely integrates your strategy to foster long-term connections with content that can inform, inspire and delight customers.   

  5. Modern commerce from discovery to delivery 

    Control and edit every application from one place using coupled, decoupled or headless architecture. Take advantage of analytics to gain a holistic understanding of how your online channels are performing alongside your traditional sales. 

The experts agree. Optimizely named a Leader in Digital Experience Platforms by Gartner.

Optimizely has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for the fourth consecutive year.

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Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Episerver and it was a fantastic decision.

Nicole Erickson
Director of Marketing Operations & Technology, Applied Systems

Ready to create amazing B2C or B2B buying experiences? 

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

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